When Whiply approached us, they already had a solid idea of what they wanted in a video: a central character to lead the viewer through a case study of what their service would offer to its users. As a start-up company, they knew the importance of communicating a succinct, spot-on explanation of their company while also creating a good first impression. We worked closely with Whiply to create a concise script, maximize the locations, and ensure that the final video sent the right message to the viewer. This video utilized only two locations, so we got creative in capturing the feel of many different environments, shooting quickly to accommodate time and budget, yet never sacrificing production quality or the end product. All this was accomplished, and the prompt turn around time enabled Whiply to quickly have the media they needed to finish the launch of their website and company.