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Cry For Freedom

When an organization approached us to produce a ten-part web series exploring the principles of free, just, and prosperous nations, we immediately set to work brainstorming how to use beautiful art to convey powerful messages. From the early conceptualization to wrestling through contextualizing, we presented them with a story to illustrate the principles they wanted to highlight. Beautifully and powerfully narrated in classical Arabic, this story intertwines with stunning shots of arid landscape and graphic text highlighting key points. The final product are ten short films being shown throughout the Middle East, communicating the importance of the principles needed for establishing free, just, and prosperous nations.